NaTrue
The NaTrue labels can be found on the new Body SPA* products from autumn 2009. NaTrue provides a definition of natural and organic cosmetics from experts who represent over 250 years of experience in the field of natural cosmetics. Three different quality grades for natural cosmetics were grouped under the common “NaTrue label“.
For every grade (i.e. for different product groups and formulas) it sets exact minimum standards with regard to the natural-ingredient contents, maximum standards with regard to near-natural ingredients and also stipulates the organic-ingredients contents. The different grades are easy to identify as they are marked with 1, 2 or 3 stars, the meaning of which is clear, irrespective of language.
Explanation of labels
1 Stars: Natural Cosmetics
The one star NaTrue-Label – Natural Cosmetics – defines the quality level for Naturalness that distinguishes all authentic Natural Cosmetics – it is the foundation of a NaTrue certified product. It stipulates which ingredients are permitted and how they may be processed. It sets minimum levels for natural ingredients and maximum levels for near natural ingredients per product group.
2 Stars: Natural Cosmetics with organic ingredients
With NaTrue-certified natural cosmetics with two stars 70% of the natural ingredients of animal or vegetable origin must stem from controlled organic production and/or controlled wild collection in accordance with the EC Eco Regulation. In spite of ongoing scientific research in this field not all product groups can meet these quality requirements, e.g. shampoos.
3 Stars: Organic Cosmetics
The three star NaTrue-Label – Organic Cosmetics – sets the highest requirements. Minimum levels for natural ingredients are higher than for the two star label and at least 95 % of their natural ingredients must stem from controlled organic production and/or controlled wild collection in accordance with the EC Eco Regulation.
