„What it takes to be a natural hair star? The beauty secret is a strand away.“

The new lavera hair care: foamy, effective and fragrant

Healthy, shiny hair has always been a symbol of beauty and appeal; it brings out your personal radiance and promotes self-esteem. Beautiful hair is not only a miracle of nature, but also the result of the right hair care. Mild, gentle cleansing and intensive care form the basis of the daily ritual.

Brilliant shine, strong hair or fantastic volume? No problem: lavera offers a care solution perfectly tailored to meet the different hair care needs of every hair type – whether coloured, damaged or fine hair. These hair care products are enriched with a high-protein plant complex specially developed by lavera to strengthen and nurture hair. Your hair will become smooth, shiny and easy to comb.

The specialized products are enhanced with combinations of high-quality organic active ingredients. Out of respect for nature, the products contain mild surfactants that are gentle to both hair and the environment. At the same time, the mild cleansing substances derived from coconut oil and sugar are especially mild to the hair.

The golden rules – dos and dont’s in hair care

Enemy number 1:

Hair bobble with metal

When it comes to hair bobbles, make sure they are not too thin, because they can otherwise easily break your hair. You should also avoid hair bobbles held together with metal. They rub against your hair, roughen it and can break hair if it is thin or damaged. A good alternative is a spiral band which has no joins and which gently holds your hair in place. Just as bad: Clips with sharp edges. These can easily break your hair. If you cannot avoid using metal clips your hair should be completely dry before you style it.

Enemy number 4:

Using the wrong brushing technique for unmanageable hair

Who would have thought? Brushing your hair incorrectly, from the root to the tip, can damage your hair. This applies to hair which is knotted or matted in places. This way you only push the knot further down, making it even harder to brush out. It is better to start at the tips and then to work your way up.

Enemy number 2:

Rubbing your hair dry

Hair is ten times more sensitive when it is wet than when it is dry. Do not rub your hair dry, but gently squeeze out the water. This protects the hair structure. Dry and damaged hair in particular suffers if it is handled aggressively when it is wet. An unpleasant side effect: Hair appears dull.

 

 

 

Enemy number 5:

silicones and aggressive surfactants

Shampoos containing silicones supposedly leave your hair feeling soft and smooth. However, silicones form a type of plastic film, which lies on the surface of the hair and prevents valuable nourishing ingredients from entering. Furthermore, aggressive chemical-based cleansing agents extract moisture from your hair. The consequence: in the long term, your hair dries out! It’s therefore better to opt for a natural alternative. All lavera shampoos are 100% free from silicones and cleanse your hair with mild sugar-based and coconut-based surfactants.

Enemy number 3:

Pony tail with wet hair

Women with long hair are all too familiar with the problem: Your wet and cold hair is hanging annoyingly down your back and is in the way when you want to moisturise and put on your make up. You often quickly reach for a hair bobble and then your hair is quickly tied together or tied up. Stop! It is better to use a soft cotton make up headband to hold back your hair. Hard hair bobbles (with or without a metal clip) are too aggressive to the wet structure of the hair. When your hair is dry it puffs out to twice its volume – so it can quickly get too tight under the hair bobble and the hair can break.

Interview with the Head of Research and Development Dr. Henrike Neuhoff

Why are you relaunching or reformulating the products?

So why are you relaunching or reformulating the products?

The market and hence customer requirements are always developing. We aim to deliver innovative, certified natural cosmetic products tailored specifically to meet modern consumer requirements. And this is something we have been able to achieve with our new products, with the use of new formulations with innovative active ingredients. This is why we have actually promptly registered our formulations with the patent office.

What is different about the new hair care products?

Generally speaking, shampoo users want the product to not only clean their hair well and therefore lather well, they also want it to nourish their hair, leave it glossy, protect the hair colour for a long time or give hair a volume boost. So, in other words, modern shampoos are multi-functional.
They are also precisely tailored to the needs of the hair.

Using a volume shampoo will bring more volume into the hair, but will also make it easy to style, and of course, easy to comb because fine hair is particularly sensitive and can be easily damaged. On the other hand, customers with damaged hair want their hair to be glossy and easy to comb, and their products need to provide lots of nourishment and, most importantly, repair the damaged hair.

What is new about our products is that they are individually adapted to the needs of the hair thanks to different levels of care. The shampoos lather (even though they are natural cosmetic products) just as well as conventional mass market products and a completely new and innovative care system has also been developed.

Intensive hair care is expected from conditioners and deep conditioners, but that do not weigh down the hair and should also offer other benefits, such as bounce. What is new about our products is that they are individually adapted to the needs of the hair thanks to different levels of care. The shampoos lather (even though they are natural cosmetic products) just as well as conventional mass market products and a completely new and innovative care system has also been developed.

How are they different from other shampoos? (Also, what sets them apart from conventional products) What is it that makes them special?

Our shampoos have very good lather properties, are easy to distribute through the hair, but still only contain selected mild tensides, such as sugar tensides. And yet we still manage lather properties you would expect in the mass market products, without using lauryl sulphates. The products also have a new care system consisting of a range of proteins, moisturising glycerin and trimethylglycine, the hair conditioning, natural amino acid derivative from sugar beet. The products clean thoroughly, do not over-treat the hair, lend it bounce and lightness, and also leave it easy and quick to dry. They are also ideally suited for use before applying hair tints and dyes, as they do not deposit silicone on the hair, and therefore allow very even colour results. And our new products are now also gluten-free, which is very important to customers in Asia in particular.

The products clean thoroughly, do not over-treat the hair, lend it bounce and lightness, and also leave it easy and quick to dry. They are also ideally suited for use before applying hair tints and dyes, as they do not deposit silicone on the hair, and therefore allow very even colour results.
And our new products are also now gluten-free, which is very important to customers in Asia in particular.

What is it that makes pea protein special?


Proteins and peptides from peas, such as the pisum sattivum peptide, have film-forming properties and leave hair wonderfully moisturised, and easier to comb and style. They also allow the hair to be deeply moisturised.

And last but not least: How can I tell what hair type I have? How can I tell whether or not my hair is healthy?

Generally, we differentiate between normal, fine, damaged, coloured, bleached and curly hair and anti-dandruff products. Normal hair, for instance, is easy to comb, feels smooth and has a natural gloss. It is neither coloured, nor tinted, nor permed. Fine hair, on the other hand, is very thin, lacks natural volume, is often close to the head and can look greasy quickly. It is sensitive and is damaged easily.
Damaged, coloured and dry hair usually appears dull, straw-like and lacklustre. It has a tendency to break and is susceptible to split ends. Healthy hair is therefore hair that has a natural gloss and is easy to comb whether wet or dry. It also has natural elasticity and bounce.

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