Hydro Effect Serum with Anti-Pollution Complex

The new Hydro Effect Serum with anti-pollution complex by lavera Naturkosmetik. Effective protection and intensive moisture for the skin – with valuable organic algae. 

EVERYONE KNOWS ABOUT ALGAE

Whether used as decoration in a bento box from the sushi bar across the street or between your toes while bathing in the Baltic Sea – everyone knows about algae. The fact that algae contains a small natural wonder, however, is only now being demonstrated by lavera with an innovative and effective facial care product: the Hydro Effect Serum with anti-pollution complex, comprising natural anti-oxidants and organic algae. It provides skin cells with vital and effective protection against negative environmental influences – and is 100% natural and certified. Thanks to its light texture, the serum is quickly absorbed and it infuses skin cells with pure energy and moisture. At the same time it makes skin receptive to other ingredients. The perfect basis for a daily morning beauty and care routine – and a great achievement from our new favourite aquatic plant.

Smog alert in big cities

Bad air in metropolitan areas makes our skin look old fast!

Our skin is our largest organ and it is exposed to damaging negative environmental influences all the time, everywhere, usually without protection. The fine micro-particles of particulate matter from car exhausts and industrial emissions cannot be seen with the naked eye and so often go unnoticed – except by our skin! These negative environmental influences show on our skin in the form of redness, pimples and hypersensitivity reactions. Air pollution by combustion processes, dust and gases as well as UV rays help to promote the formation of free radicals. These in turn attack the molecules, proteins and lipids that are important for cell functioning. Premature skin ageing, skin damage, skin dehydration and pigmented moles can be the result. According to current studies, micro-particles affecting the skin can accelerate the ageing process by up to 10%*.

*Source: Robertet Group, New Beauty Territories – Natural Collection

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