Thomas Haase, Klara Ahlers: Organic and natural cosmetics for everyone everywhere
Their passion for natural cosmetics brought them together. Defying all his critics, Thomas Haase started developing 100% natural and effective cosmetics, founding the company Laverana on November 23 1987 with the brand lavera. The company name Laverana already reveals that the brand and company are inextricably connected, as 'lavera' stands for 'the real thing' and 'na' for 'natural cosmetics'. At around the same time, on November 1 1988, Klara Ahlers established one of the first natural cosmetics specialist shops, the 'Cremetopf' (Cream Pot) in Göttingen, Germany. In a time when everything revolved around chemicals, Thomas Haase and Klara Ahlers discovered their lifetime dream and since then have dedicated their lives to their vision of 'organic and natural cosmetics for all'. They have worked together since 1988, developing the market for natural cosmetics – and since 1997, they have both managed Laverana. The driving force behind Laverana since its foundation remains its goals of democratisation, differentiation and internationalisation. They don't just want to be a short chapter in a book: they want to write history and make a lasting impact on the world of personal care products.
Klara Ahlers often says in interviews: “First we were admired, then derided, and then finally copied,” aptly describing the success story of certified natural cosmetics.