Thomas Haase: Organic and natural cosmetics for everyone everywhere
Their passion for natural cosmetics brought them together. Defying all his critics, Thomas Haase started developing 100% natural and effective cosmetics, founding the company Laverana on November 23 1987 with the brand lavera. The company name Laverana already reveals that the brand and company are inextricably connected, as 'lavera' stands for 'the real thing' and 'na' for 'natural cosmetics'. At around the same time, on November 1 1988, Klara Ahlers established one of the first natural cosmetics specialist shops, the 'Cremetopf' (Cream Pot) in Göttingen, Germany. In a time when everything revolved around chemicals, Thomas Haase and Klara Ahlers discovered their lifetime dreams and dedicated their lives to their vision of 'organic and natural cosmetics for all'. Since 1988 they have worked together to develop a market for natural cosmetics and, up until September 2017, led Laverana together: Ms Ahlers as managing director and Mr Haase as founder and executive partner. Thomas Haase is still active in this capacity. The driving force behind Laverana since its foundation remains its goals of democratisation, differentiation and internationalisation. They don't just want to be a short chapter in a book: they want to write history and make a lasting impact on the world of personal care products.