Organic and natural cosmetics for everyone everywhere 

lavera offers the most effective combinations of active ingredients resulting from in-house research & development work for ageless beauty in 100% certified natural cosmetics.

Klara Ahlers: “For us, feeling nature on our skin is pure luxury – from the very beginning it was important for us to fulfil all the beauty wishes of our customers worldwide, and to change the cosmetics and beauty world permanently.”

We believe everyone has the right to natural beauty care. Our customers have always been the focus of every product development. The skin should be balanced, nourished and protected – without any chemicals whatsoever. Our mission is to further develop natural cosmetic products: in their effectiveness, innovation and availability. Establishing natural beauty care throughout the market is sustainable as everyone can take responsibility for the future with their consumer behaviour. Our product landscape is modern and conforms to the zeitgeist and beauty care needs of the consumer, without compromising our high quality standards.

Green Industry – 30 years of natural beauty care, research and development from Laverana, always in the service of beauty and oriented on the wishes of our consumers, made by nature. 

Thomas Haase: “Our mission is to produce everything ourselves. From the very beginning, I wanted to control the value chain and thus the product quality, and be in the position to communicate transparently and honestly.”

Laverana only uses natural ingredients that, to the greatest extent possible, come from controlled organic cultivation. Organic ingredients stand for biodiversity and a guaranteed freedom from residues. We use over 300 organic ingredients and produce over 300 natural active ingredients ourselves. 

We are constantly developing new ingredients and manufacturing processes to ensure the high quality and availability of natural cosmetics, and to establish them nationally and internationally. Everything from the product idea to distribution comes from a single source: our closed value chain, in the Hanover region, in the heart of Germany.

Natürliche Blüten

Our vision

Organic and natural cosmetics for everybody everywhere – this is the vision that motivates us from being a niche brand to becoming accessible for everyone. We adhere to the principle of democratisation because from the onset we have focused on giving our customers around the globe access to appealing, effective and 100% natural products at affordable prices in order to reshape the world of cosmetics.

The skin should be balanced, nourished and protected – without any chemicals whatsoever.

Our mission

We only use natural ingredients that, to the greatest extent possible, come from controlled organic cultivation. We are constantly developing new ingredients and manufacturing processes to ensure the high quality and availability of natural cosmetics.

An inherent part of the group's corporate culture is that everything from the product idea to distribution comes from a single source: our closed value chain in the Hanover region.

Our aims

Natural cosmetics should be just as effective as conventional cosmetics, and at the same time modern and innovative. Production is carried out preserving natural resources, with respect for human beings and nature, characterised by fair dealings and adequate pay. The company considers itself a 'Green Industry' and works as part of a network with suppliers and trade partners that share lavera's ethical principles.

Klara Ahlers: “What has driven us from the very beginning are our very high targets: democratisation, differentiation, internationalisation.”

Democratisation – Natural cosmetics for everyone, consistently living and promoting this model.

This credo has shaped our everyday business since the company was founded. Establishing natural beauty care everywhere in the market has had lasting impact: Retailing concepts and care ranges evolve, ethical principles have a sustained effect on consumer behaviour.

 

Differentiation – unique selling point of the lavera brand and the company Laverana

We will continue to develop product innovation and shape the market without making compromises on our quality standards. We advance research and development and are currently seeking opportunities to collaborate even more closely with our suppliers. Today, we already utilise over 300 organic ingredients and produce over 300 natural active substances, and we want to further expand that percentage of ingredients developed in-house in the years to come. What's more, we wish to further promote regional supply chains and thus minimise transport distances.

Internationalisation – Continuous build-up and expansion of the defined markets in Europe and throughout the world.

For us, everyone has the right to natural body and beauty care. As a manufacturer, we have a unique selling proposition, as reflected in the quality pledge for the lavera brand. We will expand these sustainable attributes even more and thus convey the differentiating characteristics and this sustainable concept to the public at large. We thus draw attention to the long-term effects for the environment, both nationally and internationally – and at the same time, we demonstrate alternatives that deserve to be promoted.

Made in Germany

With approximately 386 employees, everything from the product idea to distribution comes from one source in the Hanover region.

Every product is individually developed, produced, bottled* and shipped to some 40 countries worldwide.

* Exceptions: Soft Eyeliner, Eyebrow Pencil, Soft Lipliner

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