EYE-CATCHING MOMENTS WITH LAVERA 

For captivating eyes: Seductive intensity of color, subtle highlights, or a hint of glamor – lavera EYES is a multifaceted range of products for all your eye makeup needs.

  • EYELINER, EYEBROW PENCILS and STYLING GEL to create the right contours
  • MASCARA for glamorous lashes
  • EYESHADOW for shimmering highlights and intense color effects
  • EYESHADOW BASE for long-lasting color
  • EYE MAKEUP REMOVER for gentle care when it’s time for your makeup to come off

All lavera EYES products are tested by dermatologists and ophthalmologists and are also ideal for contact lens wearers. 

MAKEUP: BASICS - STEP BY STEP FOR EYES

I’M INTERESTED IN

EYESHADOW

A kaleidoscope for the eyes

A number of factors are important in choosing the right eyeshadow, including the position and color of your eyes. We’ve put together a few tips & tricks to help you find the perfect natural makeup to suit your eyes. There are no limits when it comes to eye makeup – wear what makes you happy! To make your eyes particularly expressive, however, we recommend making use of contrasts. You should choose an eyeshadow that complements your eye color.

EYE SHAPES

Close-set eyes

Only apply darker eyeshadow toward the outer corner of the eye and gently blend the contours with a makeup brush. Apply lighter eyeshadow and a sparkly highlighter (such as Golden Shine 03) to the inner corners of your eyes to make your eyes appear larger and farther apart.

Small eyes

Like the technique for close-set eyes, a darker eyeshadow should be applied to the outer corners of small eyes. A bit of highlighter under your brows adds a finishing touch to the look.

Hooded eyes

Emphasize the outer corner of your eyes with a darker eyeshadow and blend it out to the outer end of your brow line. Apply lighter eyeshadow and shimmery highlighter to your upper eyelid and under your brows to make your eyes sparkle.

BROWN EYES

Ideal colors: Cool & intense colors like gray, anthracite, turquoise, khaki, purple, and blue are perfect for brown eyes. But keep in mind: The darker your eyes, the darker your eyeshadow should be.

BLUE EYES

Ideal colors: Earth tones and subtle shades are the perfect way to make blue eyes pop. Use rose or apricot shades for an understated daytime look, or darker beige, bronze, and brown shades when you’re getting ready to go out in the evening.

GREEN EYES

Ideal colors: Pink and purple shades like mauve, plum, or rose will make green eyes sparkle. Make green eyes look more intense by emphasizing the outer corner of the eye with a dark eyeshadow in a plum or gray shade.

TIPS FOR PEOPLE WITH GLASSES

Dos

  • Accentuate your eyebrows
  • Near-sightedness: light eyeshadow; eyeliner on the upper eyelid; neutral, smoky colors on the lower lid; and mascara on the upper lashes.
  • Far-sightedness: dark, matte earth tones

Don’ts

  • Too much color
  • Dark colors and sharp contours for near-sighted people
  • Brightly colored makeup for far-sighted people

EYELINER

The perfect line for your eyes

Classic eyeliner or a swinging 60s wing: Your choice of eyeliner defines your look. You can use both a Kohl Pencil and a Soft Eyeliner for a softer look, or for sharp lines, try lavera Liquid Eyeliner. It creates a more severe line, accentuating the eyes more clearly.

  • Extra tip: Powder your eyelid before applying eyeliner, and don’t apply makeup on top of the liner to avoid smudging the liner.
CLASSIC EYELINER

Lean your elbows on a table and additionally steady your hand by placing a finger against your cheekbone. For the first half of the process, apply the eyeliner close to the lashline directly from the inner corner to the middle of the eye in order to avoid making your eye appear smaller. Then repeat the process from the outer corner to the middle of your eye, and touch up as necessary where the two lines meet.

WINGED EYELINER

Start with the classic eyeliner application process. Then determine where you want the wing to end. The end point should be above the corner of your eye. Now, connect this end point to the eyeliner you’ve already applied. If you want to make the line a little sharper, use some lavera Natural Concealer to clean it up.

THE 60s WING

For a proper sixties look, simply widen the winged liner so that it covers most of your eyelid. The wing should also be heavily accentuated.

CAT EYES

For a cat-eye look, apply winged liner to your upper lash line. Then apply a thin line of eyeliner to your lower lash line that gets thicker toward the outer corner of your eye. Finally, connect the upper and lower lines at the outer corner of your eye.

GRAPHIC LINER

For a really extravagant look, you can line both the upper and lower lids without connecting the two lines. Another option is to use eyeliner to highlight the crease of your eye. Draw a precise line in the crease that connects to the eyeliner along your lashline at the outer corner of the eye.

MASCARA

Expressive eyes

Long, longer, endless! Not all lashes are created equal – they come in different lengths, thicknesses, and structures. With the right lavera mascara, your eyes will turn heads. 

Tips for the ultimate seductive lashes

  • For dramatic lashes all day long, use an eyelash curler.
  • To protect your eye makeup when using mascara, place a teaspoon against your upper eyelid. Now, you can apply the mascara liberally against the spoon.
  • Apply mascara from the inner corner to the outer corner of your eye. Apply mascara in a zig-zag motion while gently turning the brush outward from the root of your lashes to the tip.
NATURAL BEAUTY

Mascara for subtle to medium volume & naturally curled lashes

LONG, LONGER, ENDLESS!

Mascara for long, precisely defined lashes

AS BLACK AS BLACK CAN BE

Mascara for jet-black cat eye looks and thick lashes

ALL CURVES

Mascara for voluminous lashes with maximum curl

EYEBROWS

The perfect arch

Beautifully shaped eyebrows lend your face expressiveness and contour. Use the tried-and-true pencil trick to find the ideal brow shape and length for your face. 

Perfectly plucked eyebrows

  • START OF THE ARCH: Hold a pencil or brow brush in a vertical line against the side of your nose and the inner corner of your eye. The arch should start at the point where the pencil meets your eyebrow.
  • HIGHEST POINT: Now place the pencil against the side of your nose and make a diagonal line across your pupil. The point where the pencil intersects with your eyebrow should be the highest point of the arch.
  • END OF THE ARCH: Now move the pencil to the outermost corner of your eye. This is where your eyebrow should end. Tip: Apply a bit of concealer or foundation to stray eyebrow hairs before plucking them, to see what your brows will look like once those hairs are gone. Once you are satisfied with the shape and length, start plucking.  

Properly highlighted brows

  • STEP 1: Tame your brows using the brush from the Eyebrow Stying Gel.
  • STEP 2: Shape your brows by tracing small, fine dashes along the grain of your eyebrows using an eyebrow pencil in Brown 01 or Blond 02; this will fill in and accentuate your brows.
  • STEP 3: Keep your brows shapely by applying Eyebrow Styling Gel. The transparent shade intensifies the natural color of your brows, while the shade Hazel Blond gives your brows a slight tint.
OVAL FACE

Thick, accentuated eyebrows with a gentle arch flatter oval-shaped faces best.

ROUND FACE

Broad brows with a bold, structured arch make round faces appear slimmer.

HEART-SHAPED FACE

For heart-shaped faces, brows should be contoured to a soft, rounded arch. 

SQUARE FACE

Slimmer eyebrows with a soft arch are ideal for square faces.

SEDUCTIVE DREAM LASHES 

with innovative lavera mascaras

Mascara accentuates the expressiveness of your eyes and, alongside lipstick, is one of the most important cosmetic styling products.

All mascaras from lavera contain natural ingredients, such as a sugar-based film-forming agent that keeps lashes silky, flexible, adhesive, and strong. Additionally, six of the seven lavera mascaras are vegan. Not all lashes are created equal – they come in different lengths, thicknesses, and structures. The lavera Mascara Collection has a solution for every need.

CREATE COLORFUL HIGHLIGHTS

with the versatile eyeshadow palettes from lavera

BEAUTIFUL MINERAL EYESHADOW

Beautiful Mineral Eyeshadow conjures intense, consistent colors. Its wonderfully smooth texture and natural mineral color pigments make it easy to apply and to achieve long-lasting color payoff.

DRAMATIC EYE CREAM

This lightweight cream eyeshadow gently and easily blends into the skin and delivers long-lasting, consistent color payoff - from gentle shimmer to intense, metallic brilliance.

SOFT GLOWING HIGHTLIGHTER

Subtle shimmering pigments create hints of shine and radiant accents on your eyes and cheeks for a perfectly brilliant look.

ILLUMINATING EYESHADOW

Time for glamor: Illuminating Eyeshadow features a multi-mineral complex and naturally reflective pigments that deliver impressively brilliant metallic color results.

  • Extra tip: Wet & dry application: When applied dry, the eyeshadow adds shimmering highlights. A drop of water maximizes pigmentation and delivers more intense color payoff – for instant glamor.
Recommended products
Back
to top