So why are you relaunching or reformulating the products?
The market and hence customer requirements are always developing. We aim to deliver innovative, certified natural cosmetic products tailored specifically to meet modern consumer requirements. And this is something we have been able to achieve with our new products, with the use of new formulations with innovative active ingredients. This is why we have actually promptly registered our formulations with the patent office.
What is different about the new hair care products?
Generally speaking, shampoo users want the product to not only clean their hair well and therefore lather well, they also want it to nourish their hair, leave it glossy, protect the hair colour for a long time or give hair a volume boost. So, in other words, modern shampoos are multi-functional. They are also precisely tailored to the needs of the hair. Using a volume shampoo will bring more volume into the hair, but will also make it easy to style, and of course, easy to comb because fine hair is particularly sensitive and can be easily damaged. On the other hand, customers with damaged hair want their hair to be glossy and easy to comb, and their products need to provide lots of nourishment and, most importantly, repair the damaged hair. What is new about our products is that they are individually adapted to the needs of the hair thanks to different levels of care.
Intensive hair care is expected from conditioners and deep conditioners, but that do not weigh down the hair and should also offer other benefits, such as bounce. What is new about our products is that they are individually adapted to the needs of the hair thanks to different levels of care. The shampoos lather (even though they are natural cosmetic products) just as well as conventional cosmetic products and a completely new and innovative care system has also been developed.
How are they different from other shampoos? (Also, what sets them apart from conventional products) What is it that makes them special?
Our shampoos have very good lather properties, are easy to distribute through the hair, but still only contain selected mild tensides, such as sugar tensides. And yet we still manage lather properties you would expect in conventional cosmetic products, without using lauryl sulphates. The products also have a new care system consisting of a range of proteins, moisturising glycerin and trimethylglycine, the hair conditioning, natural amino acid derivative from sugar beet. The products clean thoroughly, do not over-treat the hair, lend it bounce and lightness, and also leave it easy and quick to dry. They are also ideally suited for use before applying hair tints and dyes, as they do not deposit silicone on the hair, and therefore allow very even colour results. And our new products are now also gluten-free, which is very important to customers in Asia in particular.
The products clean thoroughly, do not over-treat the hair, lend it bounce and lightness, and also leave it easy and quick to dry. They are also ideally suited for use before applying hair tints and dyes, as they do not deposit silicone on the hair, and therefore allow very even colour results. And our new products are also now gluten-free, which is very important to customers in Asia in particular.
What is it that makes pea protein special?
Proteins and peptides from peas, such as the pisum sattivum peptide, have film-forming properties and leave hair wonderfully moisturised, and easier to comb and style. They also allow the hair to be deeply moisturised.
And last but not least: How can I tell what hair type I have?
How can I tell whether or not my hair is healthy? Generally, we differentiate between normal, fine, damaged, coloured, bleached and curly hair and anti-dandruff products. Normal hair, for instance, is easy to comb, feels smooth and has a natural gloss. It is neither coloured, nor tinted, nor permed. Fine hair, on the other hand, is very thin, lacks natural volume, is often close to the head and can look greasy quickly. It is sensitive and is damaged easily. Damaged, coloured and dry hair usually appears dull, straw-like and lacklustre. It has a tendency to break and is susceptible to split ends. Healthy hair is therefore hair that has a natural gloss and is easy to comb whether wet or dry. It also has natural elasticity and bounce.